From the Emotional Intelligence to the Ecological

5 de febrero de 2010

Published in 2009 by the Kairos editorial in Spain, here’s the bestseller by Daniel Goleman “Ecological Intelligence”.


Inteligencia ecológicaAs one of our favorite bedside books, our blog would have been incomplete without an entry dedicated to it.

You know Goleman, no doubt, as the psychologist who popularized the term “Emotional Intelligence” in 1995. Since then, job selection processes are more entertaining (and sometimes more surreal). It not only seeks a skilled worker, but it charges the highest relevance the empathetic factor. Goleman came to tell us, for the common people and similar to that ad of tires, that “intelligence is nothing without control.”

“Ecological Intelligence”, although, in our view, it is not fair to the organic cotton industry or at least as far as our t-shirts and dyes are concerned, remains our primary reference manual because the most important is learning to think. The ideal is to achieve the status of citizens (and therefore consumers) changing the world with individual actions.
Goleman explained in the first chapter how he discovered that a harmless toy car for his grandson could be toxic because of its high lead content. When in doubt, never gave this present and decided to study the intricacies of society and industry. He also delved into the hidden part, mixing sustainability and ethics, coming to a conclusion that he takes from the South African Ian McCollum: “We have to stop talking about healing the Earth. There is no Earth, but we who need to be cured. “
The cure, according to Goleman, is based on what he calls radical transparency. He wondered how will affect us all if society, including children in school, have access to all information in the manufacturing process and distribution of products. Probably many myths fall. We would stop buying “green” products, as some low-emission vehicles because they reserve their load of CO2 and environmental impact to the manufacturing process.
Without getting longer, because what’s interesting is to read a great book that leads to the thought itself rather than indoctrination, we pick this line about buying a product: “Have you ever wondered how they can produce it so cheap? (…) What kind of liquid will spill into a river, which gas have they released into the air, and what materials have they thrown in a landfill? “.


A book to enrich the brain, essential for Cooliflower fans.

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